NEW FRAGRANCES TO TRY IN 2020

Have you ever thought about the power of scent? Just the slightest whiff of a familiar fragrance can bring back sweet childhood memories, remind you of your first love and other unforgettable moments. It seems a good idea to invest in a good fragrance for the new year and for that reason, we’ve made a selection with some classic options that will help you make a fresh start.

Looking for a new scent because of you new job? Try one that will aid your ascent of the corporate ladder. Choose something light and office-friendly, a fragrance that’s crisp, fresh and non-threatening. For instant office popularity, James Craven – fragrance archivist at London perfume boutique Les Senteurs – recommends spritzing citrus scents made up of notes such as lemon, lime, grapefruit, etc. “These notes suggest crispness, confidence, cleanliness and clear-headed efficiency”, he says. Our choice is Tom Ford’s Neroli Portofino.

NEW FRAGRANCES TO TRY IN 2020For a waft of wellbeing, Craven suggests an oud – a warm and enveloping fragrance derived from the tropical agar tree – which has the effect of a “heavy velvet curtain that shuts out the world”. Or, for something a little less monastic, a fragrance made up of woods, mosses, discreet patchouli and aromatic herbs. The fact is that both of them can transport you to the calming serenity of green space. Options are Indonesian Oud by Ermenegildo Zegna and Chanel’s Pour Monsieur.

So, your bigger plan for the new year is mastering your manhood, which means “growing up” and facing your responsibilities, there’s a fragrance for that special moment too. “As a young man matures, he can start experimenting with more sophisticated, adventurous, discreetly exotic fragrances,” says Craven. Whereas light, fresh and simple scents are the best ones for boys, a young man can afford to try something a little more different. It’s important to start experimenting with stronger scents to understand your skin and how it holds and reacts to a specific scent. The perfect starting point is the Maison Francis Kurkdjian’s Pluriel, a woody aromatic fragrance with lavender, vetiver, patchouli and cedar.

NEW FRAGRANCES TO TRY IN 2020

NEW FRAGRANCES TO TRY IN 2020

If you’re just reaching for a change in life, we have some suggestions as well. “For men, flowers with an earthy, heady, pungent – even rough and aggressive – exhalation can work best,” says Craven. But for a more dramatic switch-up in your scents, he recommends Frédéric Malle’s Portrait of a Lady or Une Rose, which is packed with dark and jammy Turkish rose, laced with red wine lees, the fungal smell of truffles and forest undergrowth.

Looking for a new love is the plan for 2020? We have the perfect scent for you. “A sexy scent should simulate animal reproductive impulse and the making of territory, and what could be better for that than musk?”, asks Craven. “People often use the adjective ‘musky’ to mean powerful, spicy, oriental and overpowering. But the smell of musk is, at least, lightly erotic. It’s the scent of hair, skin, arousal and attraction”, he completes. Narciso Rodriguez For Him Bleu Noir is our pick.