The Chinese company Huawei has unveiled – on an event page for the phone – pretty much everything you wanted to know ahead of its official release. As expected, the P30 Pro will have a quad camera array – with the main packing a 40-megapixel sensor – and 10X hybrid zoom doubling the P20 Pro’s 5X zoom. The device will have improved low-light capability, making it better for night shooting. It will also bring a dual-view video mode. That will show two of the four cameras at the same time in split-screen, letting the users see both a close-up and wide-angle view. However, it’s not clear if you can record in the split format as well.
The event page also revealed the Huawei Watch GT Active edition, which will be offered for free to P30 Pro buyers at Huawei’s Singapore event.
The new Huawei P30 Pro may increase the troubles Apple is having to beat the Chinese market. To make a long story short, Apple’s latest iPhones aren’t appealing to Chinese consumers. The high prices of iPhone XS ($999) and iPhone XS Max ($1,099) make it a hard buy for shoppers, especially when Chinese companies like Huawei (and also ZTE, Xiaomi) can sell equally high-qualified devices for hundreds of dollars less.
Apple’s unique design aesthetic is one of the main reasons the iPhone is such a popular device, but that same success also made the American company a target for copycats. For years, China’s biggest phone makers have been selling products that look suspiciously like the iPhone. But things have changed and Huawei, Oppo and Xiaomi – which own 24.6%, 20.5% and 13.6% of the Chinese market started to offer innovative features of their own. A good example is Huawei’s P20 Pro, which reviewers worldwide have scored as good as iPhone X and Samsung’s Galaxy S9. We wonder what will happen with the arrival of the new P30 Pro.
None of these competing smartphones runs Apple’s iOS operating system. Instead, they operate a version of the Google’s Android. In the past, iOS would be a selling point on its own, but since Android has reached parity with iOS, there’s no more reason to opt for Apple’s system with the hopes of getting better features. In fact, many manufacturers customize Android in a way that appeals more to the Chinese market.
If Apple plans to manage a comeback in China, the company will need to offer more low-cost products. According to CLSA analysts Cherry Ma and Nicolas Baratte, Apple’s best-selling iPhone in last November was the $749 iPhone XR and the company saw, year-over-year, unit sales fall 27.5% in November and 22.8% month-over-month. Huawei, on the other hand, saw a 33.8% year-over-year increase. The company’s Honor 8X was also its best-selling device in November, followed by the high-end Mate 20, P20 and Honor 8X Max.
The Chinese market has always been difficult for Apple to break into, and it seems that things won’t be easy for the company in a near future. At this point, all smartphones are relatively equal across the world in terms of performance and features. Apple needs to produce a truly innovative and breakout device that reinvigorates the brand and reminds consumers why it was once valued $1 trillion. Until then, Apple’s trouble in China will simply continue.