The Rolls-Royce Dawn has been elected the Luxury Car of the Year by The Telegraph Cars Awards, organized by The Daily Telegraph. The winners were chosen by a panel of expert judges, road testers and some respected commentators in the automotive world. According to the judges, “Dawn defines the very essence of luxury motoring. There is no other car that is more relaxing to drive or makes its occupants feel so special.”
The award is one of the many achievements Dawn has been honored with since it was launched in March 2016. “As the summer season begins, Dawn is already lighting up some of the world’s most desirable hotspots, presenting true patrons of luxury with the most glamorous, social Rolls-Royce in history,” said Torsten Müller-Ötvös, Chief Executive of Rolls-Royce Motor Cars. “The plaudits we are receiving from the world’s most important publications reflects the phenomenal demand we are experiencing for the car from a new, dynamic breed of successful men and women.”
The launch of Dawn represents an essential moment for Rolls-Royce Motor Cars and intends to attract a new variety of successful, younger and dynamic customers that admire the contemporary and beautiful expression of Rolls-Royce style.